Pay-Per-Click Fraud
- Pay-Per-Click Fraud
- The repetitive clicking on ads on a website in order to generate revenue
for the website. Websites which run advertisements on the pay-per-click
model are paid an amount each time someone clicks on an advertisement,
with pay-per-click fraud the website arranges for clicks to be made on
those advertisements purely for the purposes of raising revenue for the
website. This is a fraud because the advertisers receive no benefit but
see their advertising budget fraudulently eaten away.
For more information see:
- www.klickpatrol.com - Company offering a scheme to advertisers to try to detect click fraud.
- www.sofizar.com/ - Company offering click fraud money recovery services.